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Jul 23, 2025 | 09:00 AM GMT

Webinar on Digital Marketing Innovations

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DTC plans image makeover with digital marketing, brand collaborations

2025-05-21 - 2025-05

New Delhi: Digital marketing, online ticketing and brand collaborations — these are Delhi Transport Corporation's (DTC) plans to increase its revenue and boost its image, NewsDrum reported.

Officials have said that to undergo an image makeover, the public transporter is looking to hire a digital marketing agency to maximise its revenues.

The CAG reports tabled by the government in March this year showed that the DTC's liabilities rose from Rs 28,263 crore in 2015-16 to Rs 65,274 crore in 2021-22.

DTC, which has an active fleet of 3,266 buses, including 1,895 electric buses, has invited an expression of interest from creative agencies to develop and implement a digital marketing strategy to improve DTC's visibility, revenue and brand presence, an official said.

"The agency will be tasked with the execution of multi-channel marketing campaigns, ads across various online platforms and enhancing DTC services promotion across digital and e-commerce platforms.

"The agency will have to work to boost community engagement, sales and revenue, and brand recognition through innovative and targeted campaigns," the official added.

The core focus is on transforming DTC’s operational framework by implementing digital ticketing, AI-driven advertising, and brand collaborations, the official explained, adding that the agency will conduct a feasibility study by leveraging AI and data analytics to modernise DTC’s revenue model.

According to the official, the agency, which will be hired for two years, will also provide alerts of various threats and dynamic risks on social sites and initiate appropriate action to guard against them.

The public transporter also has plans to host giveaways and contests to connect with commuters.

8 Digital Marketing Trends That Will Dominate!

2025-05-11 - 2025-05

Digital marketing trends evolve rapidly, requiring constant adaptation to stay ahead of emerging strategies and technologies.
Video content is crucial in digital marketing for engaging audiences, conveying messages effectively, and driving brand awareness and loyalty.
Businesses must stay agile, innovate, and leverage emerging technologies to adapt to the evolving digital marketing landscape.
Marketers face challenges such as keeping pace with technology, navigating data privacy regulations, and addressing content saturation and ad fatigue.
Digital marketing trends and strategies are continually evolving, and before you even know it, a new digital marketing trend will be on its way. If time travel were possible, every marketer would fast-forward to the new year for clues on what’s next in digital marketing. Since we still reside in the age of predictions, we have to settle for a forecast of what’s to come and build a case for what digital marketing in 2024 would look like. Buckle up, because we’re about to take a ride into the future and check out the latest digital marketing trends.

8 Emerging Digital Marketing Trends
Here are the 8 current digital marketing trends to watch out for:

1. Metaverse
The Metaverse is often referred to as a virtual world within a world, and Meta (Facebook) is the current owner of the Metaverse. It is an undiscovered digital universe where virtual or augmented realities interact to create an interactive environment for everyone.

Having a digital representation of oneself in a future world where you can do anything you want seems like it has much in common with video games.

Social trade is now conceivable because of a network of realities/virtual universes where space exists nearly everywhere. That's why today's digital marketers have discovered a way to fill that void and create a brand-new kind of digital marketing with video.

2. NFTs
Tradeable tokens are digital assets that may be traded. Each NFT (Non-fungible Token) is marked with a unique token that identifies it as the original and yours alone. Aside from art and technology, NFTs are also making their way into marketing.

NFTs are given away in a lottery as part of their marketing strategy. Marriott Bonvoy's raffle for a free NFT and 200,000 Bonvoy points is an excellent example of this.

Adidas, Marriott, and other high-end firms have used digital marketing strategies. Increased NFTs as a marketing tool will open up a world of growth and opportunity.

3. Cryptocurrency
In the Instagram version of the financial world, cryptocurrency is one of the hottest trends. Although no one anticipated its eventual success, it entered the market and gradually swept the competition under the rug. As a result, there are between 10 and 12 million active crypto investors in India, which is expected to grow, given the high rewards.

Investing in cryptocurrencies has been increasingly popular among millennials, who regard them as hip and futuristic. Cryptocurrency investment platforms are capitalizing on the younger generation's desire for free cryptocurrency to raise awareness and give investors a taste of this new investment opportunity.

Like Google Pay, we can use cryptocurrencies to buy groceries and other everyday necessities. New heights have been attained in recent trends in digital marketing.

4. Social Commerce
Regarding social commerce, China has already established a billion-dollar business out of it, whereas India is just getting started. Brands use social media platforms to promote their items live, and the audience can purchase the product there and then.

Brands may leverage Instagram's Shop feature to add a Show Now option to live videos. One of the best digital marketing trends for 2022 is social commerce, which has lowered the time it takes for customers to go from seeing an ad to purchasing something.

5. Voice Search
According to a study, 55% of teenagers use voice search daily. Voice search is poised to gain traction in the coming years, as evidenced by the widespread use of technology among today's youth.

Voice search, a feature that most of us received with our smartphones in 2014, is growing in popularity. In addition, smart speakers are becoming increasingly popular, and Alexa and Google Home smart speakers have been purchased by 20% of households. People's gradual acceptance of voice-controlled devices is a good sign that this new way of doing things is here to stay.

For the second time, Google says that its voice search has a 95 percent accuracy rate. The simplicity of use of voice search has increased as a result of improved search precision. Besides, the process is more appealing and personalized now that it is easier to use your voice to receive results and more accurate to match what you ask for.

Finally, it is predicted that half of all internet purchases will get made using voice results. Digital marketers have a stunning $40 billion in untapped potential. Making your website suitable for voice search is vital for the future because of so many development drivers.

6. Programmatic Advertising
Programmatic ad buying gets used to acquire digital advertisements. On the other hand, automated buying is a process that uses algorithms and machines to buy ads rather than human intervention.

Advertisers can more precisely target their intended consumers using AI-assisted programmatic advertising.

In the long run, both higher conversion rates and cheaper client acquisition costs are benefits of automation. Ads can be bought and sold on a case-by-case basis using real-time bidding, a programmatic ad buying technique that enables more precise and quick targeting.

7. Automated and Personalized Email Marketing
Automated email marketing, as the name suggests, involves sending emails to your consumers regularly, depending on preset triggers or timetables.

As far as digital marketing channels go, email has always been the most trustworthy. Promotional emails are a great way to communicate with your customers about your company's accomplishments or upcoming sales.

However, most consumers have ceased replying to promotional emails due to the overuse of bulk email approaches. Personalized emails are an excellent way to reclaim your customers' attention and build a more engaged consumer base.

8. AI in Marketing
Artificial Intelligence (AI) has been causing quite a stir recently, with many speculating that it will soon rule all aspects of human existence. By using an AI Chabot, 60 percent of internet users can get their questions answered on any number of apps or websites at once.

There is a lot of Artificial Intelligence (AI) in the stuff we consume on social media, and it's designed to keep us engaged for longer! So digital marketers have a fantastic opportunity to use this cutting-edge technology, which is expected to be worth $190 billion by 2025.

By analyzing a large amount of data, an AI program can discover patterns that perform best in the field or topic it studies. Then, with the AI's ability to learn, programmers can significantly modify results by letting the AI employ the methods it has discovered work best.

Digital marketing used to be about clicks, but the rise of ChatGPT means it’s ‘now all about winning the mentions

2025-05-10 - 2025-05

Consumers are now using large language models like ChatGPT to shop, requiring changes in traditional marketing practices. In the era of generative AI, companies need more branded content and third-party mentions.
Some consumers are beginning to shop using ChatGPT, and digital marketing that’s geared toward web searches must shift too, experts say.
The threat that generative AI poses to search engines was highlighted when Apple’s senior vice president of services said Safari web browsing recently decreased for the first time in 20 years, attributing it to users switching to large language models.
While Google refuted these claims, saying its search engine continues “to see overall query growth,” other data hints at ChatGPT’s influence in shopping.
Between late October and mid January, Amazon.com was the most frequently visited domain referred from ChatGPT’s search function, accounting for 9.13% of all traffic, according to a survey by Datos.
Overall, e-commerce domains received 12.65%, trailing news (21.42%) and academic (17.81%) domains, Datos said.
The increase in popularity to shop via AI alters a marketer’s approach to get eyes on their brand.
Traditional marketing techniques revolve around search engine optimization (SEO) practices to create a better chance of showing up on a user’s Google query.
To improve the odds that the search algorithm will raise a company’s visibility on the web, SEO practices focus on keywords, a site’s load time, and mobile-phone friendliness.
But marketers now have to optimize for an investigative query from LLMs, which will pull from online content and third-party mentions. That includes a brand’s website and the general consensus on social media platforms like Reddit and X
“Until recently, digital marketing was all about winning the clicks. With the rise of LLMs, it is now all about winning the mentions,” Yaron Litwin, chief marketing officer of the Parent Control App, told Fortune. Like retail brands, the CMO of the content-filtering software business has adopted AI marketing to get ahead of the trend.
And when it comes to searching for the top-rated running shoes, for example, it’s “more of a conversation,” Erik Huberman, CEO of Hawke Media, a Los Angeles-based marketing company, told Fortune.
The LLM will then give users options by explaining why each shoe is the best fit for that specific query. While marketers are beginning to optimize for LLMs, Huberman said that the increase in ChatGPT shopping is “not significant enough yet to really throw anyone off.” “So we haven’t seen like a drop in organic traffic that’s anything concerning…no alarm bells have gone off, but we know it’s coming, so we’re prepping for it,” he added.
Hawke Media is partnering with Gumshoe, an AI optimization expert that helps marketers understand how their brands are perceived and talked about by LLMs by generating thousands of conversations using AI models.

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